Privacy Policy

Data Privacy

Data Privacy

In accordance with the General Data Protection Regulation (GDPR,) Regulation (EU) 2016/679, ACT hereby informs our Purchasers and prospective Purchasers of the following:

1) The personal data collected by ACT, will be used for the following purposes:

Purchaser registry for Purchasers and prospective Purchasers who choose to register an account in the web shop. For this purpose, ACT collects the following information (data marked with an asterix is not visible to ACT):

Purchaser account number

Purchaser type (Business/Individual)

Purchaser name (if provided – not required)

Company/Organisation (if provided – not required)

Purchaser e-mail address

Nat. ID. no. / org. no. (if provided – not required)

VAT no. (if provided – not required)

Purchaser billing address (and shipping address) including postcode(s,) town(s), country/countries (if provided – not required)

Purchaser phone number(s) (if provided – not required)


Password *

Want to receive newsletters (if provided – not required)

Available payment methods (if provided – not required)

Purchaser group (if provided – not required)

Shop notes (if provided – not required)

Date/time of Purchaser account creation

Furthermore, the information listed above is then used for the following:

To e-mail an order confirmation

To ship the ordered items to the correct address

To contact the Purchaser if there are any issues regarding the order/shipment

To prevent fraudulent behavior

To process cancellations and returns (in accordance with Directive 2011/83/EU). For this purpose, we collect the following information in addition to what is listed for Purchaser orders:

Order history

Furthermore, the information listed above is used for the following:

To identify the specific order and payment to be cancelled/refunded

To identify the products to be returned to stock

To process warranty claims. To this end, the information listed in 1, 2 & 3 above is used for the following:

To identify the specific order

To identify the products to be returned for inspection

To issue a Return Merchandise Authorization (RMA)

To identify the specific payment to be refunded (if Purchaser opts for a refund rather than a replacement)

To process product recalls. To this end, the information listed in 1, 2 & 3 above is used for the following:

To identify the specific orders affected

To identify and alert the affected Purchasers

To issue Return Merchandise Authorizations (RMA)

To identify the specific payment(s) to be refunded (if Purchaser opts for a refund rather than a replacement)

2) Data protection provisions about the application and use of Google Analytics (with anonymization function)

On this website, the controller has integrated the component of Google Analytics (with the anonymizer function). Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

For the web analytics through Google Analytics the controller uses the application „_gat. _anonymizeIp“. By means of this application the IP address of the Internet connection of the data subject is abridged by Google and anonymised when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.

Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During the course of this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.

The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits of our website by the data subject. With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, the data subject must download a browser add-on under the link and install it. This browser add-on tells Google Analytics through a JavaScript, that any data and information about the visits of Internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled by the data subject or any other person who is attributable to their sphere of competence, or is disabled, it is possible to execute the reinstallation or reactivation of the browser add-ons.

Further information and the applicable data protection provisions of Google may be retrieved under and under Google Analytics is further explained under the following Link

As an alternative to the browser add-on or within browsers on mobile devices, please click this link to prevent Google Analytics from entering this website in the future. An opt-out cookie is stored on your device. If you delete your cookies, you must click this link again.

Google Analytics Opt-Out

Note: Clicking this button will save an opt-out cookie on your device. If you delete the cookies in this browser, then you have to click the link again. Furthermore, the opt-out only applies within the browser you use and only within our web domain on which the link was clicked.

3) „Visitor action pixel“ from Facebook

We use the “visitor action pixels” from Facebook Inc (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website.

This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address:

Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (

Via the following link you can deactivate Facebook Pixel:

Facebook Pixel Opt-Out

4) Our legal basis for processing for the personal data:

_Processing is necessary for the performance of a contract to which the data subject is party (Article 6(1)(b))

_No special categories of personal data is collected.