In accordance with the General Data Protection Regulation (GDPR,) Regulation (EU) 2016/679, ACT hereby informs our Purchasers and prospective Purchasers of the following:
1) The personal data collected by ACT, will be used for the following purposes:
- Purchaser registry for Purchasers and prospective Purchasers who choose to register an account in the web shop.
For this purpose, ACT collects the following information (data marked with an asterix is not visible to ACT):
- Purchaser account number
- Purchaser type (Business/Individual)
- Purchaser name (if provided – not required)
- Company/Organisation (if provided – not required)
- Purchaser e-mail address
- Nat. ID. no. / org. no. (if provided – not required)
- VAT no. (if provided – not required)
- Purchaser billing address (and shipping address) including postcode(s,) town(s), country/countries (if provided – not required)
- Purchaser phone number(s) (if provided – not required)
- Password *
- Want to receive newsletters (if provided – not required)
- Available payment methods (if provided – not required)
- Purchaser group (if provided – not required)
- Shop notes (if provided – not required)
- Date/time of Purchaser account creation
- Furthermore, the information listed above is then used for the following:
- To e-mail an order confirmation
- To ship the ordered items to the correct address
- To contact the Purchaser if there are any issues regarding the order/shipment
- To prevent fraudulent behavior
- To process cancellations and returns (in accordance with Directive 2011/83/EU). For this purpose, we collect the following information in addition to what is listed for Purchaser orders:
- Order history
- Furthermore, the information listed above is used for the following:
- To identify the specific order and payment to be cancelled/refunded
- To identify the products to be returned to stock
- To process warranty claims. To this end, the information listed in 1, 2 & 3 above is used for the following:
- To identify the specific order
- To identify the products to be returned for inspection
- To issue a Return Merchandise Authorization (RMA)
- To identify the specific payment to be refunded (if Purchaser opts for a refund rather than a replacement)
- To process product recalls. To this end, the information listed in 1, 2 & 3 above is used for the following:
- To identify the specific orders affected
- To identify and alert the affected Purchasers
- To issue Return Merchandise Authorizations (RMA)
- To identify the specific payment(s) to be refunded (if Purchaser opts for a refund rather than a replacement)
2) Data protection provisions about the application and use of Google Analytics (with anonymization function)
On this website, the controller has integrated the component of Google Analytics (with the anonymizer function). Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
For the web analytics through Google Analytics the controller uses the application “_gat. _anonymizeIp”. By means of this application the IP address of the Internet connection of the data subject is abridged by Google and anonymised when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.
Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During the course of this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.
The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits of our website by the data subject. With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the following Link https://www.google.com/analytics/.
As an alternative to the browser add-on or within browsers on mobile devices, please click this link to prevent Google Analytics from entering this website in the future. An opt-out cookie is stored on your device. If you delete your cookies, you must click this link again.
Note: Clicking this button will save an opt-out cookie on your device. If you delete the cookies in this browser, then you have to click the link again. Furthermore, the opt-out only applies within the browser you use and only within our web domain on which the link was clicked.
3) “Visitor action pixel” from Facebook
We use the “visitor action pixels” from Facebook Inc (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website.
This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.
The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: https://www.facebook.com/settings?tab=ads.
Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
Via the following link you can deactivate Facebook Pixel:
4) Our legal basis for processing for the personal data:
- Processing is necessary for the performance of a contract to which the data subject is party (Article 6(1)(b))
- No special categories of personal data is collected.